IGNITE
Coca-Cola's Millionaire promotion needed on-ground activation to drive redemption and create the viral moments that would amplify the campaign. We deployed market storm teams across Lagos to execute live winner reveals, turning ordinary market days into celebration events.
NSIGHT
Prize promotions only create buzz if the winning feels real and public. We identified that Lagos market environments, with their natural crowds and social energy, were perfect stages for live winner announcements.
SOLUTION
Coordinated market storm activations with live winner announcement mechanics, crowd management, and documentation teams capturing the genuine excitement of real winners.
RESULT, IMPACT & MEASUREMENT
High redemption rates in activated markets, significant organic social content from live winner moments, and strong sell-through data during the promotion period.